toothpaste

so..anyone ever read the back of a crest toothpaste bottle?
its...interesting...
appreantly for "best results" you are supposed to squeeze the tube from the bottom and roll to the top..making it all neat and orderly...and insuring that you will never have to work for toothpaste....
my opinion?
there is some anal retentive dentist-type advisor out there, who just HAS TO HAVE the toothpaste roll perfect...and there is no ACTAUL TOOTHPASTE secret reveiled when you roll the tube just so...hermm..i could write a whole paper about this, sadly enough